Breakthru Beverage Group

  • Trade Marketing Manager

    Allied Beverage Group
    # of Openings
    Regular Full-Time
  • Overview

    The Trade Marketing Manager role is a pivotal role in creating consumer impressions through customer engagement. This individual is responsible for creation and implementation of supplier programming based on market insights combined with National Marketing Platforms. This individual will participate in sampling activity, festivals, trade shows, and events on behalf of Allied Beverage Group.  This individual will engage in social media, trade and digital platforms as well as customizing multicultural trade marketing. This individual will coordinate dealer loader programs, sell sheets, update of the marketing manual, inventory and execution of the marketing arm of activity. This individual will serve to deliver critical business outcomes and provide a single point of contact to both internal and external trade marketing activity. 




    • Creation of Trade Marketing Programs that create a positive ROI, Meet Supplier requirements, creates consumer awareness and sampling, meets legal guidelines and engages customers.
    • Event Management inclusive of preplan, set up, staffing, coordination, venue selection, venue communication, budgeting and recap.
    • Review marketing programs with suppliers and translate to useable trade marketing activations for NJ market.
    • Run ROI analysis on Trade marketing activities to include break even analysis on purchases and consumer pull data.
    • Create working process in line with legal guidelines for dealer loaders, inventory and accountability.


    Educational Experience:

    • Bachelor’s degree in related field and/or equivalent training and work experience required.

    Training and/or Experience:

    • Trade Marketing Experience
    • Minimum of 3 years of marketing experience in the Wine and Spirits industry
    • Multilingual


    Knowledge, Skills, Abilities:

    • ROI Analysis
    • Multitasking
    • Implementation and Accountability of Process
    • Creative
    • Strategic Thinking
    • Excellent interpersonal skills
    • Familiar with digital/new media marketing tools and applications
    • Excellent verbal and written communication skills
    • Proficient PC skills using MS Office and other various computer programs including presentation software.


    Physical Demands:

    • Must be able to lift 50 lbs



    Allied Beverage Group offers a competetive compensation plan which includes Health Insurance & Perks

    • Medical, Dental, Vision, 401K plan, Life Insurance, Long Term Disability, Flexible Spending Account, Employee Assistance Program, Pet Insurance Plan, etc. 
    • Referral bonus, Associate recognition, discounts with several vendors, etc. 

    EEO Statement

    Allied Beverage Group is an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics.





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